Full title: 'The role of consumer characteristics and attitudes in purchase behavior of domestic vs. foreign made products : the case of Slovenia'

Abstract: The aim of this study was to investigate the role of factors underlying consumer choice of domestic vs. foreign products on a sample of consumers in a less traditional post-socialist economy of Slovenia. Empirical results confirmed the postulated relationship among the protectionism dimension of ethnocentric attitudes familiarity with global brands and consumer domestic purchase decision for the product categories examined in this study. However, findings did not lend support for theoretical propositions related to demographic variables. Implications for domestic and global brand managers are outlined in the conclusion.

Full copy  VIDA Irena, DAMJAN Janez (2000), "The role of consumer characteristics and attitudes in purchase behavior of domestic vs. foreign made products : the case of Slovenia," Journal of  East-West Business, Vol. 6 (3), 111-131.