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The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans |
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06. januar 2003 |
Abstract: The Balkan countries have suffered centuries of ethnic strife, military deisord and human suffering. Destruction, discord and suffering are not, however, the focus of this study. Our objective is to determine what contributions marketing can make to the recovery and stability of the region.
| Authors: |
Shultz, Clifford; Grbac, Bruno; Burkink, Timothy; Renko, Natasa; Damjan, Janez |
| Title: |
The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans |
| Source: |
ISMD Abstracts Booklet / Shultz, Clifford ; Rahtz, Don ; Speece, Mark (ed). - Bangkok : ISMD , 2003. 2-4. |
| Meeting:: |
8th International Conference on Marketing and Development |
| Location, date: |
Bangkok, January, 04-07, 2003 |
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Published summary |
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